Your website is a major sales and marketing asset. It should attract people to your business, identify those who are genuine leads and help them along a marketing journey till the right leads become customers.
That’s the theory. How well is your current website doing these things? How do you know?
Content marketing helps you generate traffic to you website by offering high quality information your potential customers are searching for online. Promoting your content through social media channels helps you generate quality visitors.
InBound marketing techniques helps you to identify visitors who you can help and for you to find out how ready they are to buy. Those just kicking tyres, you engage with useful tips and information and keep them engaged until they are ready to buy.
By looking at a visitors online behaviour on your site, correlating that with this company profile and social media signal can give reliable information on those customers who are ready to start seriously looking at entering the buying phase of the marketing journey.