Business Websites

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Business websites

6 Reasons why effective business websites are important

An effective business website should be much more than an online calling card.

Digital Streams is a specialist digital marketing firm operating in the Gold Coast region of Queensland. We believe your website should expresses your products and services, your branding and your customer service promise.

Here are six of the key reasons we think a website is important for your business success.

Key reasons for having an effective website

Your website is your online calling card. There are good reasons why you need to set-aside a reasonable budget for its creation and upkeep.

The first port of call for most people searching for a new product or service is the Internet. “Googling” is a new verb that has entered our lexicon and our business practices.

Having your strongest sales arguments online and available 24 hours a day, anywhere in the world, simply makes business sense. While content is king, there are technical considerations as well. For really successful websites, ease of use, clarity of navigation and site speed are important factors. As is the suitability for browsing on mobile devices.

Info-Onscreen uses the latest content management system to build websites that can be easily updated by your own marketing staff. We create powerful database back-end systems for product listings and any repetitive information you may need to display.

We use forms to gather user information and can link into your Facebook or Twitter account.If you need to communicate via blogs or need FAQ, Wiki or Forum functions, Info-Onscreen can cost effectively integrate these into your solution.

Every Info-Onscreen website comes with basic SEO functionality built in. We also offer a service for more advanced SEO optimisations.Increasingly, it is essential for a mobile version of the website to be quickly and seamlessly integrated into the main website.

Info-Onscreen can advise you on the best strategy for dual publishing for PC and mobile device.