Writer Workflow Application

by | Mar 25, 2019 | Case Study

writer workflow The customer was caught in Excel Hell.  The business was a writing agency which turned out hundreds of articles and blogs every month for clients in Australia and around the world.  The writers were all freelance contractors working from home. Sales...
Words Matter

Words Matter

by | Mar 22, 2019 | Marketing

Words matter Words frame your message & express your intent The right words can build companies, inspire communities or change the world. Words can make your product take off – make your business fly. Because with the right words, suddenly, everyone...
Social media is vital to your business

Social media is vital to your business

by | Mar 22, 2019 | Marketing

Social media Social media is vital to your business There is no longer a debate about the importance of social media. Look at the 2019 social media usage figures. Nine in ten Australians (88%) have a social media profile while 60% of Australians are Facebook users. ...
sales ready customers

sales ready customers

by | Mar 22, 2019 | Marketing

Sales-Readycustomers When marketing ends and sales begin What does it mean to have a “sales-ready customer”? It’s when a potential customer has been sufficiently qualified through the marketing process to be handed over to sales.  The customer is now...
Inbound Marketing or Outbound Marketing

Inbound Marketing or Outbound Marketing

by | Mar 22, 2019 | Marketing

Inboundmarketing Inbound or Outbound – what is the difference When you think about marketing in today’s digital environment, there are two choices: PUSH or PULL. Let me explain. Traditional outbound marketing pushes information and offers out to potential customers...