Business websites

Six Reasons Why Effective Business Websites are Important

A business website should be much more than an online calling card.

Your website should accurately express your customer service promise, your products and services and your branding.

Here are six of the key reasons we think a website is vital to your business success.



Your website is your online calling card. There are good reasons why you need to provide a reasonable budget for its creation and upkeep.

The first port of call for most people searching for a new product or service is the Internet. “Googling” is a new verb that has entered our lexicon and our business practices.

It makes business sense to have your strongest sales arguments online and available 24 hours a day, anywhere in the world.

While the right kind of content is king, there are technical considerations as well. For really successful websites, ease of use, clarity of navigation and site speed are important factors. So is a responsive version, so it displays well on mobile devices.

The latest content management systems used to build websites are comprehensive and easy to use. Your marketing staff can update the content.

Forms on the site can gather user information to begin or nurture a visitor’s marketing journey through the buying process.

Linking your site into your Facebook or Twitter account is essential. Over 60% of Australians have an active Facebook account, and 80% of those people access Facebook at least once a day.

If you need to communicate via blogs or need a FAQ, Wiki or Forum functions, Digital Streams can cost-effectively create engaging and informative content to be used across your various online platforms and social media accounts.

Remember that around 60% of all website traffic comes from mobile devices. The mobile version of your website is, therefore, the essential version.


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