Social media is vital to your business
Social media Social media is vital to your business There is no longer a debate about the importance of social media. Look at the 2019 social media usage figures. Nine in ten Australians (88%) have a social media profile while 60% of Australians are Facebook users. ...
sales ready customers
Sales-Readycustomers When marketing ends and sales begin What does it mean to have a “sales-ready customer”? It’s when a potential customer has been sufficiently qualified through the marketing process to be handed over to sales. The customer is now...
Inbound Marketing or Outbound Marketing
Inboundmarketing Inbound or Outbound – what is the difference When you think about marketing in today’s digital environment, there are two choices: PUSH or PULL. Let me explain. Traditional outbound marketing pushes information and offers out to potential customers...