by Peter Smith | Feb 13, 2026 | Human Centric AI, Marketing, Technology
The best AI users aren’t better at prompting. They’re better at managing. Six months ago, I developed a workflow to solve a software problem. AI coding assistants were fast and capable, but they kept losing the plot — forgetting decisions, contradicting... 
by Peter Smith | Mar 22, 2019 | Marketing
Words matter Words frame your message & express your intent The right words can build companies, inspire communities or change the world. Words can make your product take off – make your business fly. Because with the right words, suddenly, everyone... 
by Peter Smith | Mar 22, 2019 | Marketing
Social media Social media is vital to your business There is no longer a debate about the importance of social media. Look at the 2019 social media usage figures. Nine in ten Australians (88%) have a social media profile while 60% of Australians are Facebook users. ... 
by Peter Smith | Mar 22, 2019 | Marketing
Sales-Readycustomers When marketing ends and sales begin What does it mean to have a “sales-ready customer”? It’s when a potential customer has been sufficiently qualified through the marketing process to be handed over to sales. The customer is now... 
by Peter Smith | Mar 22, 2019 | Marketing
Inboundmarketing Inbound or Outbound – what is the difference When you think about marketing in today’s digital environment, there are two choices: PUSH or PULL. Let me explain. Traditional outbound marketing pushes information and offers out to potential customers... 
by Peter Smith | Mar 21, 2019 | Marketing
Business websites Six Reasons Why Effective Business Websites are Important A business website should be much more than an online calling card. Your website should accurately express your customer service promise, your products and services and your branding. Here are...